For everyone who leads or develops sales reps
Workshops and coaching journeys focused on sustainable sales performance and employee development
The outcome
Sustainable sales performance
Strong teams develop sharper prioritisation, better conversations and real closing discipline. We work on the cause, not the symptoms.
Focus
Discovery · Deal Craft · Forecasting
Development as a retention lever
People who grow, stay. Targeted coaching strengthens motivation and performance and makes your team a place where top talent wants to grow and stay.
Focus
Career Frameworks · Positioning
Formats
No off-the-shelf programme. The starting point is always a conversation about what your team needs right now.
Workshops
Focused half-day or full-day sessions on sales methodology, self-leadership or performance. Ideal as a kick-off, deep dive or closing of a development programme.
Coaching Journey
A guided programme over 8–12 weeks. For individuals or small groups. A combination of 1:1 sessions, shared reflection and concrete implementation steps.
Why this works
I know the sales reality from the inside and understand what blocks teams.
I talk to HR, Heads of Sales and founders — and I know all three perspectives. I have built and led sales teams, shaped revenue processes and, at the same time, understood how closely performance, energy and self-leadership are connected. That combination makes the difference: no theoretical coaching framework, but work that is anchored in the business reality of your teams.
References
What coachees say about working together
“A Game-Changer for My Sales Career”
I had the privilege of working under Maxi’s leadership at Shopify, and it was transformative. She taught me everything from forecasting and pipeline generation to contract negotiation and closing deals with confidence. Her expertise and mentorship laid the foundation for my entire sales approach.
What speaks volumes about Maxi’s impact is that I’ve continued working with her long after our time at Shopify ended. As a young professional, having someone who genuinely invests in your growth is invaluable, and Maxi has been exactly that for my career development.
We meet bi-weekly over 8-week periods, and what I appreciate most is the structure and intention she brings to our coaching. We identify key areas for development upfront and outline a clear, actionable plan for our time together. This focused approach ensures we’re always tackling what matters most and making real progress.
Maxi’s approach to selling is refreshing and effective. I love how she thinks about the craft. But beyond the sales expertise, she’s also become a trusted advisor on life outside of work, offering guidance on health, wellness, and running (which has been a HUGE bonus).
If you’re looking for a coach who will challenge you, support you, and genuinely care about your success both professionally and personally, Maxi is the real deal!
Amy Boswell
Shopify
The first conversation is about understanding your specific needs and finding the format that fits you best.
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